Digital Marketing

 TRADITIONAL MARKETING TO DIGITAL MARKETING The journey from traditional marketing to digital marketing has been an interesting one, marked by significant changes in the way businesses and consumers interact with each other. Here are the key steps that have led to the emergence of digital marketing as we know it today: The emergence of the internet: With the advent of the internet in the 1990s, businesses saw a new opportunity to reach customers beyond their immediate geographic locations. This led to the creation of websites and the use of email to reach out to potential customers. Search engine optimization (SEO): As more businesses began to create websites, they realized the need to rank higher in search engine results pages (SERPs). This led to the creation of SEO strategies, which involved optimizing website content to rank higher in search results. Pay-per-click (PPC) advertising: While SEO helped businesses rank higher in sear