4' C of Market
4' C of Marketing
- Customer value
- Cost
- Convenience
- Communication
1 Customer value
it means a customer
a what product or services do they expect and value.
b what they need exactly
c how to cater individual need on the whole
2 Cost
cost is important matter to consider in the field of marketing
match the competitor cost and always lower price identify market research.
3 Convenience
this is a customer oriented approach
the quality of being easy , useful or suitable for your customer
4 Communication
it require the interaction between the buyer and seller.
this strategy is easily used by social media through this we can promote the product.
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