Basic of digital marketing

       THE PERFECT RESOURCE FOR BEGINNER TO ADVANCED DIGITAL MARKETERS

 LOOKING TO LEARN NEW SKILLS OR HONE EXISTING ONES. 

What is Digital Marketing?

Digital marketing is the act of promoting and selling products and services by leveraging online marketing such as social media marketing, search marketing, and email marketing.

Digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationship with prospects, lead, and customers.

Now, think about the last important purchase you made. Perhaps you purchased a home,     hired someone to fix your roof, or changed   paper suppliers at your office.

Regardless of what it was, you probably began by searching the Internet to learn more and find your best options. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted with, and the solutions, features, and pricing you researched.

Today, most purchasing decisions begin online.                                       

     

And having a strong digital presence will help you in multiple ways:                                   

 • It will make it easier to create awareness and engagement both before and after the sale. 

 • You can convert new buyers into rabid fan who buy more (and more often).      

• You’ll enjoy all the benefits of word-of-mouth  and social sharing.